Tessera Privacy Policy

How Sciensa handles the data collected on the Tessera website.

Last updated [PUBLICATION DATE].

This policy explains what this website collects, why, who it is shared with and what you can do about it. It applies to the Tessera website and to anyone who contacts us through it.

1. Who processes your data

Tessera is a Sciensa product. The party that decides what is collected on this website, and for what purpose, is Sciensa — Sciensa Inovação e Estratégia Digital LTDA, a Brazilian limited liability company (sociedade empresária limitada) registered with the CNPJ (Brazilian National Registry of Legal Entities) under no. 16.559.315/0001-03, headquartered at Alameda Campinas, 802, 12º andar, conjunto 122, Jardim Paulista, São Paulo/SP, CEP 01404-200, Brazil. It is the controller, in the terms of the Brazilian General Data Protection Law (Law No. 13,709/2018, the LGPD).

For any privacy matter — a question, request or complaint — write to contato@sciensa.com. This is also the channel for our Data Protection Officer (encarregado): [DATA PROTECTION OFFICER NAME].

About the scope of this document. This policy describes this website's data processing under Brazilian law — the LGPD and the Brazilian Internet Civil Framework (Marco Civil da Internet). The website is read outside Brazil, and visitors from other countries are welcome: if you would like to know how these practices relate to the law where you are, or to exercise a right provided under it, write to contato@sciensa.com and we will respond.

2. What we collect, and why

This is a corporate website. There is no logged-in area, no purchasing and no user profile. It is intended for professionals evaluating Tessera for the company they work for, not for anyone under 18, and we do not collect sensitive personal data. We also do not make any automated decision with legal effects concerning you. Data comes from three sources.

2.1. The contact form

On the /en/contact page we ask for the fields below. We mark which ones are required because the website only submits the form when they are filled in.

  • Work email — required.
  • First and last name — required.
  • Phone — required.
  • Company — required.
  • Country — required.
  • Job title, industry and company size — optional.

We only accept work email addresses. Addresses from personal providers (Gmail, Hotmail, Outlook, Yahoo, iCloud and others on the same list) are rejected immediately, before anything is sent. The reason is not a judgment: the contact goes into a business-to-business sales pipeline, and a personal address does not tell us which company the person represents.

The form also has an invisible, off-screen field that no person fills in. It is a trap for spam bots: if it comes back filled in, the submission is silently discarded and nothing goes any further.

Along with what you type, we send the context of your visit — the page the form was submitted from, the first page you opened in the session, the site that brought you here (referrer), the campaign parameters in the URL (utm_source, utm_medium, utm_campaign, utm_content, utm_term) and the Google Analytics identifier, if you have accepted analytics cookies. This tells us how you found us.

Purpose: to respond to your contact request, schedule the demo and carry out the sales conversation. If you entered your email in the newsletter field in the footer before completing the form, we also record that opt-in in order to send you marketing communications — and only in that case.

2.2. Browsing analytics

With your consent, we measure browsing through Google Tag Manager (container GTM-WJMVG8LZ) and Google Analytics 4 (property G-4N3N4JD63P). The website sends four events: page view, form start, accepted submission and failed submission.

Nothing you type goes into analytics. This is a rule written into the code, not a preference: email, first name, last name, phone, company and job title are never sent to Google Analytics or Tag Manager. What is sent is visit metadata — route, page title, campaign parameters and referring site. When a submission fails, we record the error type and the message the website displayed, never what you entered.

Purpose: to understand which pages are read, where people come in and where the form gets stuck — in order to improve the website.

Measurement that does not depend on your consent. In addition to Google, we measure the website's audience and performance through Vercel itself, which hosts these pages (Web Analytics and Speed Insights). This measurement works without writing or reading anything in your browser: no cookies, no storage. What is sent is the route visited, the referring page, the campaign parameters in the URL, country, region, approximate city, browser, operating system, device type and page load times. Nothing you type is included here either — before anything is sent, the page address is trimmed and only the campaign parameters remain.

To count visits without cookies, Vercel computes a code on its own server from the request that already reaches it, using a key that changes every day; the code is discarded within 24 hours and cannot be used to recognize you tomorrow or on another website. Because Vercel is the host, it already received this data with every page you opened — including from visitors who decline cookies. What changes here is the purpose, not the recipient. If you would prefer that even this not happen, section 6 explains how to object.

2.3. Server logs

The website is hosted on Vercel, which keeps technical access logs — IP address, date and time, page requested, browser type. These logs exist on any website and serve operational and security purposes: keeping the service running and identifying abuse.

When a form submission fails, the function that receives it writes the content of the message to the error log so it is not lost and can be recovered manually. This log is deleted within the period set out in section 7.

3. Legal basis

Each use has its own legal basis under the LGPD.

What
Contact form data
LGPD (Art. 7)
Preliminary procedures related to a contract, at your request (item V)
What
Continuing the sales conversation after the first contact
LGPD (Art. 7)
Legitimate interest (item IX)
What
Newsletter, when you requested it
LGPD (Art. 7)
Consent (item I)
What
Cookies and browsing analytics
LGPD (Art. 7)
Consent (item I)
What
Cookieless audience and performance measurement by Vercel
LGPD (Art. 7)
Legitimate interest (item IX)
What
Access logs
LGPD (Art. 7)
Compliance with a legal obligation (item II), Art. 15 of the Marco Civil da Internet
What
Website security and fraud prevention
LGPD (Art. 7)
Legitimate interest (item IX)

Where the basis is legitimate interest, you may object at any time, as described in section 6. If your objection is to marketing communications, it is absolute: we stop, no questions asked.

4. Who we share data with

We do not sell any data, and we do not share data for cross-site behavioral advertising. We share data with the providers that make the website and our response work, and only with them:

Who
Vercel
Purpose
Website hosting, running the form intake, and audience and performance measurement (cookieless).
What they receive
Access logs, the content of the submission in transit, and the measurement data described in section 2.2.
Where it is processed
United States
Who
Google — Tag Manager and Analytics 4
Purpose
Browsing analytics, only with your consent.
What they receive
Visit metadata. None of the data you typed.
Where it is processed
United States and other countries
Who
Google Cloud (Cloud Run)
Purpose
Sciensa's leads API, which receives contacts from the website.
What they receive
All form data and the visit context.
Where it is processed
Brazil, São Paulo region
Who
Google BigQuery
Purpose
Storage of received contacts.
What they receive
All form data and the visit context.
Where it is processed
[REGION TO BE CONFIRMED]
Who
Pipedrive
Purpose
CRM: where the sales team manages the conversation.
What they receive
All form data.
Where it is processed
[EU OR US, TO BE CONFIRMED]
Who
Google Chat
Purpose
Internal notification to the team that a contact has come in.
What they receive
The form data.
Where it is processed
United States

Each of these providers processes data on our instructions, as a processor (operador) under the LGPD, bound by a data processing agreement. We may also share data when required by law, or to exercise rights in judicial or administrative proceedings.

5. Cookies and storage in your browser

Without your consent, this website does not set any analytics cookies. Google's scripts load with consent denied by default, and in that state they neither write cookies nor send identifiers. Declining is as easy as accepting: both options appear side by side, with equal prominence, and nothing is pre-selected.

When you accept, the analytics cookies come into effect — the first two in the table, created by Google. The next two rows are not cookies and do not depend on your consent: they are the website's own storage in your browser, which never leaves it on its own. One stores your cookie choice; the other records how you arrived, starting with the first page you open.

Name
_ga
Set by
Google Analytics 4
Purpose
Distinguishing one visitor from another.
Duration
400 days (browser limit)
Name
_ga_4N3N4JD63P
Set by
Google Analytics 4
Purpose
Maintaining the state of the analytics session.
Duration
400 days (browser limit)
Name
tessera:consentimento
Set by
This website (local storage)
Purpose
Storing your cookie choice and the date you made it. It is not a cookie and does not leave your browser.
Duration
Until you clear the website's data
Name
tessera:origem
Set by
This website (session storage)
Purpose
Remembering how you arrived, so that this information goes along with the form. It is created on your first visit, does not depend on consent, is not a cookie and does not leave your browser until you submit the form.
Duration
Until you close the tab

Tag Manager does not, by itself, set cookies: it loads the tags configured in it. If any third-party tag is enabled in the future, it will be blocked by default until you consent.

The Vercel measurement described in section 2.2 does not appear in the table above because there is nothing to list: it does not set cookies, does not use your browser's storage and leaves no identifier on your device. That is why it does not depend on consent — and why declining cookies still leaves the website with no analytics cookies at all.

Changing your mind takes one click. Reopen the cookie notice and choose again: . Withdrawing consent is as easy as giving it, and does not affect what was measured before.

You can also delete or block cookies in your browser settings. The website keeps working without them.

6. Your rights

The LGPD gives you the rights below over your data. They apply to everyone who writes to us.

  • To know whether we process your data, and to access it.
  • To correct inaccurate, incomplete or outdated data.
  • To request deletion.
  • To request anonymization or blocking of unnecessary data.
  • To portability to another provider.
  • To withdraw consent at any time.
  • To object to processing based on legitimate interest.
  • To object to marketing communications, without giving a reason.
  • To know who we share data with.
  • Not to be subject to automated decision-making.
  • To lodge a complaint with the data protection authority — in Brazil, the ANPD (National Data Protection Authority).

To exercise any of these rights, write to contato@sciensa.com. We respond within 15 days. Before responding, we may ask for information confirming that the request is yours — this is what prevents someone else from requesting your data in your name. Exercising your rights is free of charge, and we do not treat anyone differently for having exercised a right.

7. How long we keep data

We keep data for as long as the purpose that justified its collection lasts, and afterward for the period in which it may still be needed to comply with a legal obligation or defend our rights. After that, it is deleted or anonymized.

What
Contact that doesn't move forward
Where
BigQuery and Pipedrive
Retention period
24 months from the last contact
What
Contact that becomes a customer
Where
BigQuery and Pipedrive
Retention period
5 years from the end of the contractual relationship
What
Newsletter consent
Where
BigQuery and Pipedrive
Retention period
Until you unsubscribe, plus 5 years as proof of consent
What
Record of your cookie choice
Where
Your browser
Retention period
Until you clear the website's data, or 12 months, whichever comes first
What
Analytics data
Where
Google Analytics 4
Retention period
14 months
What
Visit identifier in Vercel's measurement
Where
Vercel
Retention period
24 hours; after that only aggregate numbers remain
What
Access logs
Where
Vercel
Retention period
6 months, under Art. 15 of the Marco Civil da Internet
What
Content of a failed submission, in the error log
Where
Vercel
Retention period
6 months

8. Security

All traffic on this website is encrypted (HTTPS). Form submissions go from your browser to the website itself and only from there to Sciensa's API, so the service's internal address is never exposed to visitors. Access to the systems where contacts are stored is restricted to the team that needs it.

No system is immune to incidents. If one occurs that could pose a relevant risk to you, we will notify you and the ANPD.

9. International transfers

Sciensa is based in Brazil, and some of our providers are outside it. When data leaves the country, the transfer has its own safeguard.

From Brazil to other countries. Vercel, Google and, depending on the account region, Pipedrive process data in the United States. These transfers rely on the standard contractual clauses approved by the ANPD (Resolution CD/ANPD No. 19/2024, Annex II), incorporated into the contracts with each provider.

A copy of the applicable clauses can be requested at contato@sciensa.com.

10. Changes to this policy

This policy may change when the website changes. The date at the top of the page is always that of the latest version. If a change affects what we collect, we will ask for your cookie choice again — the notice reappears automatically.

11. Contact us

Privacy questions, requests or complaints: contato@sciensa.com. To talk about Tessera, use the contact page.

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